Personalisierung von E-Commerce-Applikationen II

Methods

- Action Research - Fallstudien - Anpassung von Projektmanagementmethoden auf Personalisierungsprojekte Erhebungsverfahren: Inhaltsanalyse, offen; Gruppendiskussion; Qualitatives Interview; Standardisierte Befragung, face to face; Brainstorming, Workshops Erhebungseinheiten: Wirtschaftspartner und Pilotkunden

Method instrument

Analysis of content - open

Method instrument

Focus groups

Method instrument

Qualitative interviews

Method instrument

Standardised interviews - face-to-face

Method instrument

Other (specify)

Anderes Verfahren: Brainstorming

Method instrument

Other (specify)

Anderes Verfahren: Workshops

Personalisierung von E-Commerce-Applikationen II - PersECA II

Methods

Method description

Method (instruments)

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Other method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Other method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

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