Benchmarking für Destinationsmanagement-Organisationen

Methods

Qualitative Forschung Zweistufiges Vorgehen mit zwei Gruppen von Fallbeispielen. Innerhalb der Gruppen erfolgen Dokumentenanalyse/Desk research, Interviews und sogenannte Mystery Checks. Erhebungsverfahren: Akten- und Dokumentenanalyse offen, Beobachtung teilnehmend, Gruppendiskussion, Qualitatives Interview, Sekundäranalyse von Individualdaten, Sekundäranalyse von Aggregatdaten

Method instrument

Analysis of documents - open

Method instrument

Observation - participant

Method instrument

Focus groups

Method instrument

Qualitative interviews

Method instrument

Secondary analysis - individual data

Method instrument

Secondary analysis - aggregate data

Benchmarking für Destinationsmanagement-Organisationen

Methods

Method description

Method (instruments)

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

Method instrument

Population, unit of observation

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Other significant comments

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