Minority and Media in the Western Balkan: Regional Comparative Research Project on Quality of Minor Media Content

Ref. 13738

Methods

Method description

On the basis of the evaluated media content in minority languages and on the basis of interviews with people who are directly involved in creating it, we tried to assess opportunities for improving the quality of information in national minority languages and also, on the basis of analysis, to produce a number of recommendations for improving public policies and mechanisms of public control of content of these media outlets. • Semi structural interviews Originally, 63 interviews were conducted (25 in Bosnia, 15 in Serbia, 15 in Macedonia adn 8 in Montenegro). Only 24 interviews with journalists, government officials and representatives of minority associations from Bosnia and Herzegovina, Serbia and Macedonia are available. • Content analysis of media Evaluated in a period of 9 months, the content of selected minority media (3 print and 3 electronic per country / 24 media in total) in 4 countries of the region – Bosnia-Herzegovina, Serbia, Macedonia and Montenegro. Although initially it was planned to include six media per country in the sample, i.e. three print and three electronic media, due to the specifics of the social and media context, the sample in Macedonia was modified to include the media that are most followed by the audience. • Content analysis of laws • Insight into previous similar investigations in the sphere of media and national minorities The base for statistical data analysis of media content (10 variables) was made in Sarajevo and was the same for all countries in the project. Each Center (partner in project) is statistically processed data for own country. Comparative statistics were conducted in Sarajevo (Media Plan Institute)

Method (instruments)

Population, unit of observation

Content in minority media i.e. media in minority languages - shows on television and radio, articles in printed media.

Participant selection or sampling method (census, random sampling, other sampling method (specify))

The content analysis of the media was focused on targeted media relevant to this issue. Analyzed sample included 1,988 items on television stations, 2,933 articles in print media and 150 items broadcast in radio programs.

Other significant comments

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Population, unit of observation

Ethnic minorities, editors and journalists who produce programs for minorities or about minorities, representatives of authorities and NGOs relevant to this issue.

Participant selection or sampling method (census, random sampling, other sampling method (specify))

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Other significant comments

Only 24 semi-structural interviews with journalists, government officials and representatives of minority associations (4 from BiH, 13 from Serbia and 7 from Macedonia) are available. These interviews were conducted face to face or by the email. All the data is sensitive.

Population, unit of observation

Laws, public decisions of the state, media codes, conventions, report and other issues in media regarding minorities.

Participant selection or sampling method (census, random sampling, other sampling method (specify))

Documents are selected purposely based on relevance to the theme.

Other significant comments

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